Direct Mail Lists
“DFW Direct Marketing has become my go-to company for any marketing or printing needs. We gained several new jobs through a postcard direct mail campaign. We have also used the printing services for banners, posters and stickers at trade shows.”
Brent, Refrigeration Design Technologies, Inc.
We Find The Right Audience
You Get Results
One of the first steps in any direct mail campaign is figuring out who you want to mail to. That’s why we offer several mailing list options to help you effortlessly reach your ideal prospects.
In general, there are two type of mailing lists:
Saturation Mailing Lists
Target Everyone in a Geographic Area
If you’re trying to increase sales, attract new customers, or raise awareness for a new product or location, it’s important to get your name out there. A saturation mailing targets the majority of addresses within a geographic location, so it’s one of the most effective ways to boost brand exposure. Saturation lists are also the most affordable option because there’s less data manipulation involved than with a targeted list.
Targeting Options
Saturation mailing lists are broken down by USPS carrier routes, which are just further breakdowns of a ZIP Code. While a saturation campaign includes the majority of households in your selected geographic area, you can still filter your list. For starters, you can exclude business addresses, PO Boxes, and some residential addresses (Apartments, trailers, seasonal dwellings, drop addresses, etc.)
Age
Area Population
Average Household Net Worth
Home Values
Number of Children
Race
Household Income
Renter/Owner
Single or Multi-family Units
Years of Eduction
And Many More...
Targeted Mailing Lists
Target Specific Peopls & Demographics
A targeted mailing allows you to pinpoint specific addresses you’d like to mail to, as opposed to blanketing the neighborhood with your direct mail piece. This allows you to get in front of a more defined group of prospects. And because you reach a more defined audience, targeted lists can help you boost customer engagement and response.
Targeting Options
You can pick from literally thousands of selects when choosing your targeted mailing list. That means we can get you a list for almost anything you’re looking for. Best of all, the most popular list criteria don’t require you to pay extra. However, if you’re looking for a mailing list that’s extremely targeted and involves a lot of selects, you may end up paying more. Ultimately, your list cost depends on its complexity. A few common selects that may be used in targeted lists are:
Age
Auto Makes, Models, and Years
Gender
Hobbies
And Many More...
Race
Income
Renter
Pet Owners
Homeowners
*If there are other selections you do not see on our list please call us about other items we can secure.
Whether you want to target a specific audience or blanket the area around your business, we’ve got a direct mail mailing list to help you accomplish your marketing goals.
Here are some more specific options for mailing lists
Consumer Data
Target your Consumer audience with superior list data. Our huge national Consumer database includes detailed demographic and geographic information. We use 28 billion records from over hundreds of different sources to compile our consumer database each year. We gather data from:
Real estate and tax assessments, Voter registration files, Utilities connections, Bill processors, Behavioral data and many other sources.With a full rebuild every month, our U.S. Consumer database sets the standard for quality, while our comprehensive demographic and lifestyle attributes give you the power to create the perfect mailing list for your needs. Reach the right Consumer with the right mailing list at the right price
Business Data
Target businesses using the most accurate data available. Search by industry, business sizes, sales volume, geography, and other firmographics to create a customized list that will help you reach the perfect audience. We gather our information from a multitude of directory and event-driven sources, including:
U.S. Yellow Page directories, Chamber of Commerce directories, New business filings, Daily utilities connections, Press releases, Corporate websites, Annual reports, User-generated feedback.
Easily pinpoint the business leads most likely to buy your products or services with one of our Business Mailing lists
Resident/Occupancy Data
Reach all households within a specific area with our Residential mailing lists. We research all deeds filed in each county in the United States to capture new homeowners, new address, home purchase price, mortgage amount, new or resold home purchase, etc. A Resident mailing list, also known as saturation mailing list, is ideal for marketers who want to reach every mailable residential and/or business address within a given geographical location. This is a great way to find all residents in an area.
Specialty Data
Specialty Mailing Lists are created to target your prospects with even more precision. These custom mailing lists are made up of more specific groups of people, based on self-reported response data classifying these consumers by hobbies, interests, subscriptions to specific magazines and activities and much more.
We also research all state and national licensing boards to gather data on doctors, nurses, teachers, realtors, etc. Build your Specialty mailing list with us today.
Why Choose DFW Direct Marketing?
DFW Direct Marketing is more than a direct mail company – we’re an extension of your marketing team. Over the past decade, we’ve helped countless businesses like yours to meet their marketing goals with custom direct mail solutions.
A big part of our success – and our clients’ success – is that we do everything in-house. From expert mailing list consulting and professional design to commercial printing and postal expertise, we’re a one-stop-shop for all your direct mail needs. This full-service approach allows us to offer unbeatable pricing and unmatched customer service.
Reach More Potential Customers & Connect with Existing Ones
Direct Mail Dallas
If you are looking for a cost effective way to target your prime prospects where they live or work then we are here to help.