Could your business benefit from reaching every home in your neighborhood?
Every Door Direct Mail (EDDM) could be for you! EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.
What qualifies a mailing for EDDM services?
To take advantage of the special postage discount, your EDDM postcards campaign must meet specific criteria:
- EDDM sizes — your postcard be taller than 6.125” or longer than 11.5” and smaller than 12”x15”.
- You must mail only to zip codes in USPS door to door routes (we can tell you if they are)
- Your mailing must be at least 200 pieces AND at least one complete carrier route (So a mailing of 200 that only covers 70% of one route would not qualify, nor would a mailing of 58 that covers an entire route)
- You may only mail 5,000 EDDM postcards per day
If you and your marketing consultant decide that EDDM is right for your business, we will make sure all of these criteria are met!
Why Wouldn’t A Business Use EDDM?
To put it simply: Even if you’re saving money on EDDM USPS postage, if you’re not targeting the right people, you’re wasting money. EDDM works well for services that everyone needs (dental, auto repair, food, etc.), but less well – in terms of response rate – for niche products and services (child care, trombone repair, high-end real estate, etc.), simply because not everyone in your area wants or needs what you offer.
As a full-service provider of direct mail marketing communications, we help organizations streamline their marketing initiatives to effectively execute their target marketing and maximize their return on investment, (ROI). With different types of direct mail campaigns that we provide, our clients can reach their specific audiences in a streamlined approach that’s cost effective, measurable and personalized.
Why Choose DFW Direct Marketing?
DFW Direct Marketing is more than a direct mail company – we’re an extension of your marketing team. Over the past decade, we’ve helped countless businesses like yours to meet their marketing goals with custom direct mail solutions.
A big part of our success – and our clients’ success – is that we do everything in-house. From expert mailing list consulting and professional design to commercial printing and postal expertise, we’re a one-stop-shop for all your direct mail needs. This full-service approach allows us to offer unbeatable pricing and unmatched customer service.