EDDM
“As an independent business owner, DFW Direct Marketing has helped me grow my business quickly and effectively. The saturation door-to-door distribution of my flyers and the co-op billboard in my desired neighborhoods has helped me market to new customers in areas previously unreached by my company.”
Shannan, Real Estate Solutions
Could your business benefit from reaching every home in your neighborhood?
Every Door Direct Mail (EDDM) could be for you! EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.
What Kinds of Businesses should use EDDM mailers?
While many businesses get the best results from a targeted mailing list, others do well with a saturation mailing that hits every residence in their area. Some of the industries that can benefit from EDDM are:
Resturants
Dry Cleaners
Moving / Storage
Retail Stores
Churches
Salons and Spas
Dentists
Gyms
Auto Repair
What qualifies a mailing for EDDM services?
To take advantage of the special postage discount, your EDDM postcards campaign must meet specific criteria:
- EDDM sizes — your postcard be taller than 6.125” or longer than 11.5” and smaller than 12”x15”.
- You must mail only to zip codes in USPS door to door routes (we can tell you if they are)
- Your mailing must be at least 200 pieces AND at least one complete carrier route (So a mailing of 200 that only covers 70% of one route would not qualify, nor would a mailing of 58 that covers an entire route)
- You may only mail 5,000 EDDM postcards per day
If you and your marketing consultant decide that EDDM is right for your business, we will make sure all of these criteria are met!
Why Wouldn’t A Business Use EDDM?
To put it simply: Even if you’re saving money on EDDM USPS postage, if you’re not targeting the right people, you’re wasting money. EDDM works well for services that everyone needs (dental, auto repair, food, etc.), but less well – in terms of response rate – for niche products and services (child care, trombone repair, high-end real estate, etc.), simply because not everyone in your area wants or needs what you offer.
As a full-service provider of direct mail marketing communications, we help organizations streamline their marketing initiatives to effectively execute their target marketing and maximize their return on investment, (ROI). With different types of direct mail campaigns that we provide, our clients can reach their specific audiences in a streamlined approach that’s cost effective, measurable and personalized.
Our EDDM® Ready-to-Go™ Process
When you choose EDDM® Ready-to-Go™, we take care of the mapping, printing, bundling, and paperwork you’d normally have to do yourself. We select the carrier routes you want to mail to ahead of time, bundle your mail pieces, and fill out all the USPS paperwork. We then take your postcards, along with the paperwork, and drop them off at the post office when you’re ready for them to mail out.
Connect
Our direct mail experts reach out to gather the details of your EDDM® Ready-to-Go™ job.
Our production team prints your direct mail pieces and prepares them for the EDDM mailing.
List Prep
Our data processing team handles all of the mailing paperwork and preparation for the post office.
Our team of mail experts works with the USPS to get the best postage rate for your campaign and mails.
Why Choose DFW Direct Marketing?
DFW Direct Marketing is more than a direct mail company – we’re an extension of your marketing team. Over the past decade, we’ve helped countless businesses like yours to meet their marketing goals with custom direct mail solutions.
A big part of our success – and our clients’ success – is that we can do it all. From expert mailing list consulting to commercial printing and postal expertise, we’re a one-stop-shop for all your direct mail needs. This full-service approach allows us to offer unbeatable pricing and unmatched customer service!
Reach More Potential Customers & Connect with Existing Ones
Direct Mail Dallas
If you are looking for a cost effective way to target your prime prospects where they live or work then we are here to help.